71. The Surprise in That Subway® Sandwich: Languages
71. The Surprise in That Subway® Sandwich: Languages Getting a peek behind the curtain to see how a company truly operates can be eye-opening. I never knew that, you may find yourself saying. You may start off in this episode, as we did, not knowing much about terms like localization and transcreation. What could they possibly have to do with a Subway Footlong? As it turns out, a lot. An American bilingual named Carrie Fischer is in charge of communicating with all of Subway’s global partners. She’s created the perfect recipe for [...]